The Rental Process

Shop

Browse cameras, lenses, lighting, and accessories. Select your rental dates to cover your full project.

• All rental dates are final. No refunds or credits for early returns.
• Complete quick identity verification on the confirmation page (we will also email and text reminders).
• Payment in full is collected at checkout when you reserve your gear and dates.

Looking for something specific? Email us and we will help.

Pick Up

Collect your gear at our downtown studio. Choose or confirm your pickup window during checkout.

1108 E. Main St, Suite 220
Richmond, VA 23219

• Bring a valid photo ID — equipment is released after a quick identity check.
• Quick review of your items at the counter.
• Our staff can assist with basic setup and care tips.

Shoot

Inspect your gear after pickup. If anything seems off, snap a photo and let us know immediately.

• Enjoy your rental — daily, weekend, and extended options available.
• Need help during your rental? rentals@360ism.com

Return

We will remind you the day before your return. Drop off at the studio by the agreed time for a quick check-in.

• Extensions may be available — contact us ahead of time.
• If everything checks out (no damage, no late return), your rental is complete.